Secondary Research
Secondary Research
Undertaken by the team of INF Consulting brings in a common approach, in order to build a systematic investigation, wherein there is a major focus on the existing client data. However, the research scope is totally defined by the client, and we as a team, work towards fulfilling the given mandate. In conducting such Secondary research, we synthesize a given set of data. Such data collected from various secondary sources to reach suitable business conclusions.
To build upon a focused research report, we conduct primary research as well, to combine first-hand data from the market. A major objective is to identify gaps through evaluating collected data. This in turn facilitates the business decision-making process.
To conduct an enthusiastic secondary research process favoring the client, INF consults more on internal data which are ideally company-specific. Authentic data gathered from the employees concerned, as well as company databases. We emphasize a collection of departmental records, in addition to data pertaining to old media campaigns, related invoices of services provided in the earlier stages, etc.
Data that remain to be of utmost importance is gathered from sales, in order to predict future trends in the industry. We, as a team, encourage ‘synchronization of data from internal and external sources.
Undertaking secondary research by INF consulting entails the collection of data from various sources, while presentation to our clients will done through analysis of technology-based business models. Data collected compiled in the first go, while data archival will done by our qualified staff for future reference. Utilizing existing data remains to be our priority while creating empirical research models remains to be a part of our commitment to the client. To be precise, INF consulting team, on the whole, presents secondary analysis as a viable route to consider effective business decision-making within a defined market environment. Thus, it is imperative that our clients should consider ‘illustrative research application’ in order to make the fruitful business decision work in favor of the given brand in generating profitability